TextToFit©
Objective:
Michelin partners with THR33FOLD to modernize how people find the perfect fitting windshield wipers for their cars.
With thousands of vehicles in various makes and models, the only way to find the right windshield wiper for your car is to head to a store and sort through an old book. It is time-consuming and inconvenient.
Solution:
THR33FOLD concepted an app that enables shoppers to text directly with Bibendum from Michelin- making finding the right wiper blade fun and a snap.
The app will even ask if you want a reminder in 6 months to change your wiper blades, which is one less thing for you to remember.
Michelin Lifestyle, Wiper Division – Creators of the Text to Fit program (2018–current), resulting in nationwide U.S. retail adoption across 10K+ locations, 35M consumer subscriptions, and the creation of a new $10M+ unplanned revenue stream.
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Data/Results:
Michelin Lifestyle, Wiper Division – Creators of the Text to Fit program (2018–current).
Nationwide U.S. retail adoption across 10K+ locations,
35M consumer subscriptions,
+ unplanned revenue stream.
The app is now in its 7th year of success, and has enabled the brand to expand its value-added offering to all participating retailers.
Retailers. Channels. Integration.
Michelin
Costco
Walmart
AutoZone
Michelin Costco Walmart AutoZone
SMS
SMS Facebook Instagram
Creative
Strategy
Paid Social
Creative Strategy Paid Social
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