Tuuci MEGA MAX Product Launch
Objective:
Tuuci tapped THR33FOLD to launch the award-winning MEGA MAX parasol—their biggest and most advanced shade solution—a statement piece engineered to suit all large outdoor shade needs across high-end hospitality, residential, and restaurant spaces. Our job was to drive awareness and trial of the product at launch.
The challenge: The MEGA MAX is the biggest parasol yet, but it is hard to picture the actual size by just seeing an image.
Solution:
The “MEGA SHADE” campaign brings the MEGA MAX to life in an editorial style that puts its size into perspective. By incorporating unexpected elements under the MEGA MAX, such as cars, elephants or airplanes, we aim to provide a visual understanding of just how big this parasol truly is.
Data/Results:
Market: US
Channels: Google, Meta &
Traffic to Website: 430.8K
Impressions: 16M
Retailers. Channels. Integration.
Tuuci
Restoration Hardware
Design Within Reach
Tuuci Restoration Hardware Design Within Reach
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Social Media
Digital Marketing
Search
Display
Social Media Digital Marketing Search Display
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