The Dish:

Latitude 45 Salmon – Fractional CMO, Brand Architects, Creative & Media AOR.

Conceived, built, and scaled the entire brand ecosystem—from market opportunity and consumer psychographics to positioning, messaging, narrative, and creative expression—transforming a commodity business from $25M to $250M in under five years, and becoming the #1 purchased smoked salmon in the U.S. (2022–2024).

We launched "We're Number One" in celebration of this immense triumph, and to reinforce the brands position within the market.



👉 Drove brand to #1 in sales nationwide.
👉 Lead By Social-first advertising.
👉 280M broadcast views, featured in over 24 broadcast segments nationwide.

Want more results for your business?
Check out our Social-First Advertising Packages & Book A CALL today! 👇

https://www.thr33fold.com/advertisingservices

 

Data/Results:

👉Took brand from $25M → $250M
👉 Drove brand to #1 in sales nationwide.
👉 Lead By Social-first advertising.

👉Held #1 in sales with shoppers 3 years in a row 2022-2024.

 
 

Retailers. Channels. Integration.

 

Meijer's

Walmart

BJs

Winn-Dixie

Meijer's Walmart BJs Winn-Dixie

Facebook

Instagram

Pinterest

Facebook Instagram Pinterest

Creative

Paid Social

PR

Broadcast

Influencer Campaign

Owned Social

Digital

Creative Paid Social PR Broadcast Influencer Campaign Owned Social Digital

 
 

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