The Dish:
Latitude 45: $25M → $350M in five years. We turned a commodity into the #1 purchased smoked salmon brand in the U.S.
We built the Latitude 45 brand and drove the consumer demand behind it, from psychographics and positioning to narrative, creative, and paid media.
The "We're #1 Campaign!" celebrates Latitude 45 reaching #1 in U.S. sales three years in a row.
Client: Latitude 45
Role: Fractional CMO · Brand Architects
AOR: Brand · Owned Social · Paid Media
↳ Paid Media: Paid Social (FB, IG, Pinterest, LinkedIn) · Retail Media · Digital
Big shout out to the Latitude 45 sales team, who share in this success. We drive demand and velocity off shelf, but there still has to be a shelf.
👉 Drove brand to #1 in sales nationwide.
👉 Lead By Social-first advertising.
👉 280M broadcast views, featured in over 24 broadcast segments nationwide.
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Data/Results:
👉Took brand from $25M → $350M
👉 Drove brand to #1 in sales nationwide.
👉 Lead By Social-first advertising.
👉Held #1 in sales with shoppers 3 years in a row.