Latitude 45 Earns a Spot in the Freezer Aisle
Objective
As consumer demand for convenient, premium seafood continues to rise, Latitude 45 Salmon partnered with THR33FOLD to expand its product line into frozen portions and develop the packaging, positioning, and messaging for its Atlantic Salmon Portions.
The launch was met with strong market reception, with packaging earning Best New Packaging honors at the National Seafood Show.
Notable:
👉Latitude 45 Salmon – Fractional CMO, Brand Architects, Creative & Media AOR conceived, built, and scaled the entire brand ecosystem—from market opportunity and consumer psychographics to positioning, messaging, narrative, and creative expression—transforming a commodity business from $25M to $250M in under five years and becoming the #1 purchased smoked salmon brand in the U.S. (2022–2024)
👉 Drove brand to #1 in sales nationwide.
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SCOPE OF WORK
👉Latitude 45 Salmon – Fractional CMO, Brand Architects, Creative & Media AOR
👉 Brand Grew from $25M to $250M
Related Work
LATITUDE 45 — We’ #1
Check Out the Case Celebrating The Brands Rise to #1 in The Market