Objective
BarraBarrk teamed up with THR33FOLD to introduce its first-ever product line: premium, single-ingredient fish skin treats made from 100% sustainably sourced Barramundi. With an exclusive retail launch at BJ’s Wholesale Club, the goal was to create a standout brand presence, educate consumers on the benefits of this unique protein, and drive trial and loyalty in a competitive pet treat market.
Solution
To launch BarraBarrk’s debut product line with maximum impact, THR33FOLD led a comprehensive brand rollout that blended strategic creative with omnichannel execution.
We developed a premium packaging system and a conversion-optimized website that brought the brand’s clean, ethical story to life.
The launch campaign—executed in partnership with BJ’s—was powered by a multi-pronged approach:
A national influencer activation across TikTok, Instagram and Facebook sparked authentic engagement among pet parents.
A targeted digital ad campaign drove awareness and traffic to both the website and BJ’s retail channels.
In-store promotions at BJ’s created trial opportunities and visibility at the point of purchase.
The campaign also secured earned media coverage in key markets including New York, Chicago, and Los Angeles, positioning BarraBarrk as a category disruptor in the premium pet treat space.
As the first Fair Trade Certified dog treat made from 100% Barramundi, BarraBarrk’s launch stood out with a message of transparency, sustainability, and single-ingredient simplicity.
Data/Results:
Market: US
Channels: TikTok, Instagram, Facebook, Influencer Activation, BJ’s Website
278% ROAS on Social Ads
38% ROAS on Retialer Ads
