Michelin Memories

Objective:

Michelin, a globally renowned brand for its top-tier automotive and mobility solutions, is famous for its tires. To promote its new line of wiper blades, Michelin partnered with THR33FOLD to enhance brand awareness and drive retail sales.

Solution:

Michelin Memories is a integrated Brand Awareness & Traffic campaign that taps into nostalgia and places Michelin at the heart of people’s most cherished memories.

Facts & Results:

👉Michelin Lifestyle, Wiper Division – Global Creative & Paid Social AOR (2018–2025);

👉Online Retail Traffic increased 67% during campaign

Retailers. Channels. Integration.

Michelin

Walmart

Costco

Michelin Walmart Costco

IG

Meta

IG Meta

Paid Social

Influencer

PR

Creative

Paid Social Influencer PR Creative

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