Latitude 45 Salmon Burgers
LATITUDE 45 | SALMON BURGER
Growing in popularity, Latitude 45 Salmon partnered with THR33FOLD to develop packaging, positioning, and messaging for the Latitude 45 Salmon Burger.
The burger launched with rave reviews and the packaging won Best New Packaging accolades at the National Seafood Show.
Notable:
👉Latitude 45 Salmon – Fractional CMO, Brand Architects, Creative & Media AOR conceived, built, and scaled the entire brand ecosystem—from market opportunity and consumer psychographics to positioning, messaging, narrative, and creative expression—transforming a commodity business from $25M to $250M in under five years and becoming the #1 purchased smoked salmon in the U.S. (2022–2024)
👉 Drove brand to #1 in sales nationwide.
👉 Lead By Social-first advertising.
👉 280M broadcast views
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SCOPE OF WORK
Latitude 45 Salmon – Fractional CMO, Brand Architects, Creative & Media AOR
Grew Brand from $25M to $250M in under five years
Americas favorite smoked salmon brand.
#1 purchased smoked salmon in the U.S. (2022–2024)
Brand
Market Research
Messaging & Positioning
Creative
Packaging Design
Related Work
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