Tuuci’s Blueprint: 25 Years of Shade Revolution
Objective:
Tuuci partnered with THR33FOLD to launch a brand awareness campaign celebrating its 25-year journey of shade revolution. The goal was to reinforce Tuuci’s positioning as a pioneering force in outdoor innovation while engaging its audience with a narrative that honors its legacy and future vision.
Solution:
The Blueprint campaign brings Tuuci’s 25-year legacy to life, visually tracing its history of innovation through a dynamic flow of blueprints. By showcasing the evolution of its designs, this campaign highlights Tuuci’s foundational commitment to durability, performance, and cutting-edge aesthetics. Through captivating storytelling and striking visuals, Tuuci reaffirms its spirit of adventure and its relentless pursuit of the next breakthrough.
Data/Results:
Market: US
Brand Reach: 24M People
Total Impressions: 86M
Retailers. Channels. Integration.
Tuuci
Restoration Hardware
Design Within Reach
Tuuci Restoration Hardware Design Within Reach
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Creative
Search
Display
Social Media
Digital Marketing
Creative Search Display Social Media Digital Marketing
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