Making Memories on the Trails
MICHELIN | DIGITAL CAMPAIGN | MICHELIN MEMORIES
Remember When is a 360° brand campaign that connects Nostalgia to our near future experiences and places Michelin at the heart of people’s most cherished memories.
OBJECTIVE
Traffic Campaign
SCOPE OF WORK
Strategy
Customer Profile
Concept
Messaging & Positioning
Design
Video Production
A/B Testing
Optimization
Reporting
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